In a mellower time when the days felt longer and the beers felt colder, a couple of skateboarders had a dream. A dream to create fresh clothing for themselves and their crew, and on a sunny day in LA, the legendary Daewon Song and Tim Gavin made it a reality.

Many beers later, countless long nights in warehouses and classic DIY mentality, Matix rose to become a staple in the global skateboarding community and later evolved to become bigger than it ever could have imagined. And for good reasons. Simply stated, it was a pure representation of the Cali lifestyle. California is a place where you can go from the beach to the streets and up to the mountains in a single day. Matix was the essence of a mythical place. The jacket, flannel or puffer was merely a vessel to bring you to that place. Years later, we’re carrying on in the same spirit and continuing to evolve, grow and explore.