ABOUT US

MATIX IS A FEELING, AN ESSENCE, A WAY OF LIFE.

In a mellower time when the days felt longer and the beers felt colder, a couple of skateboarders had a dream. A dream to create fresh clothing for themselves and their crew and on a sunny day in LA, the legendary Daewon Song and Tim Gavin made it a reality. 

Many beers later, countless long nights in warehouses and classic DIY mentality, Matix rose to become a staple in the global skateboarding community and later evolved to become bigger than it ever could have imagined. And for good reasons. Simply stated, it was a pure representation of the Cali lifestyle. California a place where you can go from the beach to the streets and up to the mountains in a single day. Matix was the essence of a mythical place. The jacket, flannel or puffer were merely vessels to bring you to that place. Years later, we’re carrying on in the same spirit and continuing to evolve, grow and explore.