About us

Matix represents the pinnacle of California living in all of its shades. Matix clothing captures the street skate essence, while paying tribute to the outdoor natural space that makes California what it is. 

Matix is for the person who doesn’t need to wear their logo on their sleeve. The style speaks for itself. 

Founded in 1998 by professional skateboarders Daewon Song and Tim Gavin, Matix clothing is subtle in print, but with an unmistakable edge. Matix brings Daewon’s perspective on skateboarding and life to apparel, and for years sponsored Song’s top performing Skate team. Matix is forever intertwined with the authentic urban skateboarding history. 


Since then the brand has evolved to encompass not just streetwear but all outdoor lifestyle, whether urban or country.


From the curbs of Los Angeles Bay to the trails of the San Gabriel mountains, Matix offers impeccable design and style for your outdoor California lifestyle.